Harris Gains Ground: How Targeted Outreach is Boosting Support Among Young Black Men
As the 2024 election approaches, Vice President Kamala Harris is gaining critical ground with young Black male voters—a demographic that has shown mixed loyalty to the Democratic Party in recent years. According to the latest NAACP poll, Harris’ support among Black men under 50 has risen from 51% in August to 59% in October, marking an upward trend for her campaign. The poll also indicates a decrease in support for Donald Trump among this group, down from 27% to 21%, suggesting that Harris’ focused outreach may be resonating.
Harris has actively engaged with young Black men in pivotal communities, using local touchpoints such as barbershops, churches, and community events. This hands-on approach underscores her commitment to addressing concerns unique to Black men, like healthcare, economic opportunity, and the impact of misinformation on social media. Former President Barack Obama and former First Lady Michelle Obama have amplified these efforts, urging young Black men to recognize the power of their vote.
NAACP President Derrick Johnson emphasized the need for accurate information to counteract “mis- and disinformation.” Harris has echoed this sentiment in appearances on popular platforms like The Breakfast Club, where she dismissed claims of a lack of support among Black male voters as a “media narrative.”
With young Black men playing a critical role in determining swing-state outcomes, Harris’ sustained outreach may be the key to securing these essential votes.
